„Keep on moving“ – Storytelling 2

„Keep on moving“ – Storytelling 2

Zehn Tipps für Autoren und Geschichtenerzähler, die für jedes Genre und Medium zutreffen von Therese Haberman:“How to write a great novel“ 1. Don’t Write Anything that Does Not Move the Story Along 2. Have More Front Story than Back Story to Keep the...
Archetypen und Marketing

Archetypen und Marketing

The term „archetypes“, as it is used in marketing today, has its origins in Carl Gustav Jung’s theories. He believed that universal, mythic characters— archetypes—reside within the collective unconscious of people the world over. Archetypal images...
Innovation: Advice for young innovators

Innovation: Advice for young innovators

First of all, get a broad education. Communications skills are really important. History is important. Some business skills. Integrity is another important thing. You’ve got to do things for the right reasons. Another piece of advice is not just to suggest ideas...
Heavy Rain: Spiele und Storytelling

Heavy Rain: Spiele und Storytelling

Heavy Rain ist ein neues Spiel für die Playstation 3, das von Quantic Dream entwickelt wurde. Das Faszinierende daran – es ist halb Spiel und halb Film. „If titles like Heavy Rain show us anything, it’s that, yes, technology is unlocking new ways to...
Innovation: Being wrong

Innovation: Being wrong

Jonathan Ive, Apple Designer, über den Designprozess im Apple-Team: „It’s a process of „collectively learning stuff and getting better at what we do. One of the hallmarks of the team is inquisitiveness, being excited about being wrong because that...
Empathie und Kreativität im Job

Empathie und Kreativität im Job

Creativity is usually thought of as internally motivated — a response to a deeply felt personal urge to challenge convention, push boundaries and explore. But newly published research suggests that, at least in the business world, the link between inspiration and...