Jonathan Ive, Apple Designer, über den Designprozess im Apple-Team:

„It’s a process of „collectively learning stuff and getting better at what we do. One of the hallmarks of the team is inquisitiveness, being excited about being wrong because that means you’ve discovered something new.““

zit.nach Leander Kahney: Inside Steve’s Brain. Portfolio 2008. S. 96.

Bild: Marcus Dawes on CC BY SA 3.0 Unported