„Keep on moving“ – Storytelling 2
Zehn Tipps für Autoren und Geschichtenerzähler, die für jedes Genre und Medium zutreffen von Therese Haberman:“How to write a great novel“ 1. Don’t Write Anything that Does Not Move the Story Along 2. Have More Front Story than Back Story to Keep the...
Archetypen und Marketing
The term „archetypes“, as it is used in marketing today, has its origins in Carl Gustav Jung’s theories. He believed that universal, mythic characters— archetypes—reside within the collective unconscious of people the world over. Archetypal images...