„Keep on moving“ – Storytelling 2

„Keep on moving“ – Storytelling 2

von | 28.03.2010 | Storytelling

Zehn Tipps für Autoren und Geschichtenerzähler, die für jedes Genre und Medium zutreffen von Therese Haberman:“How to write a great novel“ 1. Don’t Write Anything that Does Not Move the Story Along 2. Have More Front Story than Back Story to Keep the...
Archetypen und Marketing

Archetypen und Marketing

von | 28.03.2010 | Storytelling

The term „archetypes“, as it is used in marketing today, has its origins in Carl Gustav Jung’s theories. He believed that universal, mythic characters— archetypes—reside within the collective unconscious of people the world over. Archetypal images...
Innovation: Advice for young innovators

Innovation: Advice for young innovators

von | 16.03.2010 | Inspiration

First of all, get a broad education. Communications skills are really important. History is important. Some business skills. Integrity is another important thing. You’ve got to do things for the right reasons. Another piece of advice is not just to suggest ideas...