7 core concepts of transmedia storytelling
• Predictability vs. Drillability
• Continuity vs. Multiplicity
• Immersion vs. extractability
• Worldbuilding
• Seriality
• Subjectivity – POV of characters. Tell stories from multiple viewpoints
• Performance
Anatomy of Transmedia
• Story at center and it has to be a great story
• Experience
• Platforms
• Execution
• Audience
• Business model
Bild: Bud Caddell on flickr CC BY NC SA 2.0